PetDoc
an AI powered document sorting app for pet owners
PetDoc is a smart pet document management app that allows users to effortlessly organise vet records, track appointments, and stay on top of their pet’s health. Using AI-powered document scanning, smart tagging, and automated reminders, PetDoc makes record-keeping easy and seamless.
PetDoc is a smart pet document management app that allows users to effortlessly organise vet records, track appointments, and stay on top of their pet’s health. Using AI-powered document scanning, smart tagging, and automated reminders, PetDoc makes record-keeping easy and seamless.
PetDoc is a smart pet document management app that allows users to effortlessly organise vet records, track appointments, and stay on top of their pet’s health. Using AI-powered document scanning, smart tagging, and automated reminders, PetDoc makes record-keeping easy and seamless.
role
research and UX/UI design
role
research and UX/UI design
role
research and UX/UI design
timeline
October to January 2025
timeline
October to January 2025
timeline
October to January 2025
project type
university course and self-directed
project type
university course and self-directed
project type
university course and self-directed



the problem
the problem
the problem
User research revealed that pet owners often struggle to manage their pets’ medical, legal, and care-related records. Most rely on physical folders provided by veterinarians, which can be easily misplaced, damaged, or become disorganised. While some attempt to digitise records by taking photos, without a structured system, retrieving specific documents remains time-consuming and frustrating. This lack of organisation can lead to missed vaccinations, forgotten prescriptions, and unnecessary stress for pet owners.
User research revealed that pet owners often struggle to manage their pets’ medical, legal, and care-related records. Most rely on physical folders provided by veterinarians, which can be easily misplaced, damaged, or become disorganised. While some attempt to digitise records by taking photos, without a structured system, retrieving specific documents remains time-consuming and frustrating. This lack of organisation can lead to missed vaccinations, forgotten prescriptions, and unnecessary stress for pet owners.
User research revealed that pet owners often struggle to manage their pets’ medical, legal, and care-related records. Most rely on physical folders provided by veterinarians, which can be easily misplaced, damaged, or become disorganised. While some attempt to digitise records by taking photos, without a structured system, retrieving specific documents remains time-consuming and frustrating. This lack of organisation can lead to missed vaccinations, forgotten prescriptions, and unnecessary stress for pet owners.
research and development
research and development
research and development
To better understand how pet owners manage their pets' medical, legal, and care-related records, user interviews were conducted with pet owners and existing document storage behaviours were analysed. The research aimed to uncover pain points, common habits, and potential opportunities for a more streamlined digital solution.
To better understand how pet owners manage their pets' medical, legal, and care-related records, user interviews were conducted with pet owners and existing document storage behaviours were analysed. The research aimed to uncover pain points, common habits, and potential opportunities for a more streamlined digital solution.
To better understand how pet owners manage their pets' medical, legal, and care-related records, user interviews were conducted with pet owners and existing document storage behaviours were analysed. The research aimed to uncover pain points, common habits, and potential opportunities for a more streamlined digital solution.
key findings and pain points
key findings and pain points
key findings and pain points
Disorganisation & Accessibility Issues
Most pet owners rely on paper-based records provided by their veterinarians, often leading to clutter and difficulty in retrieval.
Disorganisation & Accessibility Issues
Most pet owners rely on paper-based records provided by their veterinarians, often leading to clutter and difficulty in retrieval.
Disorganisation & Accessibility Issues
Most pet owners rely on paper-based records provided by their veterinarians, often leading to clutter and difficulty in retrieval.
Searching for Documents is Time-Consuming & Stressful
Owners frequently struggle to locate specific documents, especially in urgent situations.
Searching for Documents is Time-Consuming & Stressful
Owners frequently struggle to locate specific documents, especially in urgent situations.
Searching for Documents is Time-Consuming & Stressful
Owners frequently struggle to locate specific documents, especially in urgent situations.
Lack of Digital Solutions Tailored to Pet Healthcare
While some pet owners use their phone photo albums to save records, these methods are not optimised for categorisation or automation.
Lack of Digital Solutions Tailored to Pet Healthcare
While some pet owners use their phone photo albums to save records, these methods are not optimised for categorisation or automation.
Lack of Digital Solutions Tailored to Pet Healthcare
While some pet owners use their phone photo albums to save records, these methods are not optimised for categorisation or automation.
The Absence of a Vet-Integrated System
Veterinarians primarily store records internally and only provide paper copies to pet owners.
The Absence of a Vet-Integrated System
Veterinarians primarily store records internally and only provide paper copies to pet owners.
The Absence of a Vet-Integrated System
Veterinarians primarily store records internally and only provide paper copies to pet owners.
These insights led to the core question
These insights led to the core question
These insights led to the core question
How might we help pet owners manage their pets' medical, legal, and care records in a way that is intuitive, accessible, and reduces the stress of disorganised and missing documents?
How might we help pet owners manage their pets' medical, legal, and care records in a way that is intuitive, accessible, and reduces the stress of disorganised and missing documents?
How might we help pet owners manage their pets' medical, legal, and care records in a way that is intuitive, accessible, and reduces the stress of disorganised and missing documents?
This question shaped PetDocs’s AI-powered document scanning, smart tagging, and automated reminders.
This question shaped PetDocs’s AI-powered document scanning, smart tagging, and automated reminders.
This question shaped PetDocs’s AI-powered document scanning, smart tagging, and automated reminders.
key design solutions
key design solutions
key design solutions
Social Robotics for Study Engagement
Mimic human-like gestures through abstract, posture-driven morphology and movement, to reduce study-related anxiety through subtle, responsive social interactions.
Social Robotics for Study Engagement
Mimic human-like gestures through abstract, posture-driven morphology and movement, to reduce study-related anxiety through subtle, responsive social interactions.
Social Robotics for Study Engagement
Mimic human-like gestures through abstract, posture-driven morphology and movement, to reduce study-related anxiety through subtle, responsive social interactions.
Sensory Reward System to Boost Motivation
Employ an AI-powered, privacy-preserving activity monitoring method that detects focus levels, while using engaging visual, auditory, and emotional feedback to re-engage users.
Sensory Reward System to Boost Motivation
Employ an AI-powered, privacy-preserving activity monitoring method that detects focus levels, while using engaging visual, auditory, and emotional feedback to re-engage users.
Sensory Reward System to Boost Motivation
Employ an AI-powered, privacy-preserving activity monitoring method that detects focus levels, while using engaging visual, auditory, and emotional feedback to re-engage users.
Time Perception & Management Enhancements
Automated and adaptive session recommendations based on machine learning insights to reduce cognitive load.
Time Perception & Management Enhancements
Automated and adaptive session recommendations based on machine learning insights to reduce cognitive load.
Time Perception & Management Enhancements
Automated and adaptive session recommendations based on machine learning insights to reduce cognitive load.
defining initial user flow
defining initial user flow
defining initial user flow
After identifying pain points, an initial user flow was mapped out, to ensure a seamless experience when uploading, organising, and retrieving pet records. The goal was to minimise effort while maximising accessibility.
After identifying pain points, an initial user flow was mapped out, to ensure a seamless experience when uploading, organising, and retrieving pet records. The goal was to minimise effort while maximising accessibility.
After identifying pain points, an initial user flow was mapped out, to ensure a seamless experience when uploading, organising, and retrieving pet records. The goal was to minimise effort while maximising accessibility.
Mentor Feedback
“Signing up is a super high friction experience - can you find a way to let users feel the value of the app (reach the 'aha' moment) before you ask them to sign up?”
Mentor Feedback
“Signing up is a super high friction experience - can you find a way to let users feel the value of the app (reach the 'aha' moment) before you ask them to sign up?”
Mentor Feedback
“Signing up is a super high friction experience - can you find a way to let users feel the value of the app (reach the 'aha' moment) before you ask them to sign up?”

initial wireframes
initial wireframes
initial wireframes
After refining the user flow based on mentor feedback, initial digital wireframes were created.
In this iteration, the user is asked to add a new document, one of the main features of the app. By asking the user to do this during onboarding, the user gets to see the benefits of using the app straight away, as well as understanding how to use the feature early on. Including this before asking the user to sign up can reduce drop-off during onboarding, and improve user understanding and satisfaction.
After refining the user flow based on mentor feedback, initial digital wireframes were created.
In this iteration, the user is asked to add a new document, one of the main features of the app. By asking the user to do this during onboarding, the user gets to see the benefits of using the app straight away, as well as understanding how to use the feature early on. Including this before asking the user to sign up can reduce drop-off during onboarding, and improve user understanding and satisfaction.
After refining the user flow based on mentor feedback, initial digital wireframes were created.
In this iteration, the user is asked to add a new document, one of the main features of the app. By asking the user to do this during onboarding, the user gets to see the benefits of using the app straight away, as well as understanding how to use the feature early on. Including this before asking the user to sign up can reduce drop-off during onboarding, and improve user understanding and satisfaction.

mid-fidelity mockups
mid-fidelity mockups
mid-fidelity mockups
After refining the onboarding process, the next stage involved creating mid-fidelity mock-ups, integrating colour, icons, copy, and a logo. This phase focused on higher-level design considerations, such as visual hierarchy and page layouts, to ensure an intuitive user experience.
Particular attention was given to how users interact with key components on each screen. For example, on the files page, recent documents were prioritised for quick access, reducing the time spent searching for important records.
After refining the onboarding process, the next stage involved creating mid-fidelity mock-ups, integrating colour, icons, copy, and a logo. This phase focused on higher-level design considerations, such as visual hierarchy and page layouts, to ensure an intuitive user experience.
Particular attention was given to how users interact with key components on each screen. For example, on the files page, recent documents were prioritised for quick access, reducing the time spent searching for important records.
After refining the onboarding process, the next stage involved creating mid-fidelity mock-ups, integrating colour, icons, copy, and a logo. This phase focused on higher-level design considerations, such as visual hierarchy and page layouts, to ensure an intuitive user experience.
Particular attention was given to how users interact with key components on each screen. For example, on the files page, recent documents were prioritised for quick access, reducing the time spent searching for important records.
Mentor Feedback
“It could be a good exercise to go through Apples Design Guidelines and try copying across styling (e.g. buttons, text boxes, navigation etc), and see how the app looks and feels.”
Mentor Feedback
“It could be a good exercise to go through Apples Design Guidelines and try copying across styling (e.g. buttons, text boxes, navigation etc), and see how the app looks and feels.”
Mentor Feedback
“It could be a good exercise to go through Apples Design Guidelines and try copying across styling (e.g. buttons, text boxes, navigation etc), and see how the app looks and feels.”

hi-fidelity mockups
hi-fidelity mockups
hi-fidelity mockups
At this stage, the user flows were largely complete, and high-fidelity mock-ups focused on refining visual and interactive elements to align with Apple's Design Guidelines (ADGs).
Special attention was given to navigation bar, ADGs material design principles, and keyboard interactions to create a seamless and intuitive experience.
The navigation bar was designed following Apple’s Human Interface Guidelines, ensuring consistency with native iOS applications. This included appropriate spacing, iconography, and adherence to accessibility standards.
At this stage, the user flows were largely complete, and high-fidelity mock-ups focused on refining visual and interactive elements to align with Apple's Design Guidelines (ADGs).
Special attention was given to navigation bar, ADGs material design principles, and keyboard interactions to create a seamless and intuitive experience.
The navigation bar was designed following Apple’s Human Interface Guidelines, ensuring consistency with native iOS applications. This included appropriate spacing, iconography, and adherence to accessibility standards.
At this stage, the user flows were largely complete, and high-fidelity mock-ups focused on refining visual and interactive elements to align with Apple's Design Guidelines (ADGs).
Special attention was given to navigation bar, ADGs material design principles, and keyboard interactions to create a seamless and intuitive experience.
The navigation bar was designed following Apple’s Human Interface Guidelines, ensuring consistency with native iOS applications. This included appropriate spacing, iconography, and adherence to accessibility standards.

Additionally, Apple’s Material Design principles influenced the use of blur and depth, shadows, and layering to create a visually cohesive interface.
Keyboard interactions were also considered to enhance usability when entering text during onboarding and when uploading documents.
Additionally, Apple’s Material Design principles influenced the use of blur and depth, shadows, and layering to create a visually cohesive interface.
Keyboard interactions were also considered to enhance usability when entering text during onboarding and when uploading documents.
Additionally, Apple’s Material Design principles influenced the use of blur and depth, shadows, and layering to create a visually cohesive interface.
Keyboard interactions were also considered to enhance usability when entering text during onboarding and when uploading documents.

final design outcome
final design outcome
final design outcome
key features
key features
key features
AI-Powered Document Scanning & Sorting
Users can upload photos of documents, and the app’s AI automatically categorises them into appropriate folders.
Smart Tagging & Search
Users can quickly find records using or timeframes instead of scrolling through files.
Automated Reminders
Helps users keep track of upcoming vaccinations and vet appointments.
Secure Cloud Storage & Offline Access
Ensures records are always available, even without an internet connection.
AI-Powered Document Scanning & Sorting
Users can upload photos of documents, and the app’s AI automatically categorises them into appropriate folders.
Smart Tagging & Search
Users can quickly find records using or timeframes instead of scrolling through files.
Automated Reminders
Helps users keep track of upcoming vaccinations and vet appointments.
Secure Cloud Storage & Offline Access
Ensures records are always available, even without an internet connection.
AI-Powered Document Scanning & Sorting
Users can upload photos of documents, and the app’s AI automatically categorises them into appropriate folders.
Smart Tagging & Search
Users can quickly find records using or timeframes instead of scrolling through files.
Automated Reminders
Helps users keep track of upcoming vaccinations and vet appointments.
Secure Cloud Storage & Offline Access
Ensures records are always available, even without an internet connection.


